Language of Advertising Essay Example | Topics and Well Written Essays - 1000 words

Language of Advertising - Essay Example The entire goal of an advertisement is to inform someone of a product or service. Advertising also tells a reader something that they do not already know and through the use of design, captures attention. Advertising is primarily used, however, to create a cause and effect relationship between the company or business that placed the advertisement and then a reaction that is done by someone that saw the advertisement. O'Neill acknowledges that an advertisement will not work unless, â€Å"it captures our attention,† (O'Neill, 2006, 125). Advertising attempts to get people to do something or consider something that they normally would not without the additional information. Language in advertising is very important. The wording, as well as the design, can make or break the advertisement. In the case of a print advertisement, it is generally the aesthetic design and appeal of the visual advertisement itself which captures the attention of the reader. Next, it is the message that m ust captivate and compel the reader into taking action. That is why language is so important. In some ways, it can manipulate and in others it can persuade. The message makes the whole difference. O'Neill said that there were types of languages that were usually displayed in an advertisement such as a promise, a headline, sex appeal, a testimonial or a payoff statement (O'Neill, 2006). . None of these descriptions really tell how the language of the advertisement in question works. It makes a claim that it is â€Å"better† at something but that is it. Wording must be simple is the first part of the thesis. First off, words must be simple enough and grammatically correct so that a person can read them. A person needs to keep their advertisement simple so that it appeals to the reader. If the reader has to look up a word in a dictionary just to determine the meaning of the advertisement, then the ad is completely a lost cause. While looking at the advertisement of choice, it sa ys, â€Å"No other gasoline protects better. The Shell Nitrogen Enriched Advantage.† This simply states that the Shell petroleum products are better than the others. They seem to have a project that they want to promote to sell the nitrogen enriched segment. The way that this is worded is easy. There is nothing to look up and it is obvious what company is promoting the advertisement and does not provide any other information. Saying less words is more is another segment of the thesis at hand. Clearly, â€Å"No other gasoline protects better. The Shell Nitrogen Enriched Advantage,† statement clearly sums it up. In fact, it sums it up so much that it really does not do anything compelling. There is no description. There is no reason why and there is no instruction as to what the Shell Nitrogen Enriched Advantage is. Most people are to take action when a statement like this is offered but in this case, they would need to know what that means. The name Shell is a petroleum and fuel company that provides gasoline. Nitrogen enriched makes it sound as though the product is environmentally friendly. However, the details are almost too vague. As a reader, there is nothing about it that makes a clear memorable statement. The third part of the thesis would be to use call to action phrases. This is another area where this advertisement fails miserably. All it does is state a fact. â€Å"No other gasoline protects better.† So what? This is more of a branding technique style advertisement than it is an urge for someone to jump to action and actually do something. One thing that the advertiseme

There is a bleak relationship between liberalism and colonialism Essay

There is a bleak relationship between liberalism and colonialism - Essay Example Colonialism leads to atrocities where liberalism is absent. Elkins acknowledges that British colonialism in Kenya did not give natives right and access to amenities (Elkins 2011: 7374). The system of governance used constituted torture and violence to ensure that Kenyans obeyed the system. Additionally, the use of military agents to deal with Mau Mau insurgents used thepower that denied Kenya access to freedom. The military government received support from the high officials in the colonial government. The illegal use of force to rule Kenya confirms that liberalism cannot thrive where colonialism is practiced. Elkins reveals that the five complainants required hard evidence for them to win the case. One of the documents that were used includes Hanslope Disclosure, and it was used to document cases of violence and detention. The practice of colonialism during British Empire in Kenya led to deaths at least 1,000 Mau Mau suspects through hanging. Bringing colonial warlords to justice gr ants the former colonies a sense of self-actualization. However, the warlords out up a fight and destroy any evidence that can ascertain that they committed atrocities that disrespected human rights. One of the common processes that are used to seek reconciliation between colonialism and liberalism is restorative justice. Elkins argues that liberalism comes through the process of restorative justice (Elkins 2011: 736). Mau Mau suspects and sympathizers were detained amidst massive public support and protests.

Executive Memo on Accounting for Pensions and Elimination of Segments Essay

Executive Memo on Accounting for Pensions and Elimination of Segments - Essay Example As stated in paragraph 25 of IAS 19, there are two kinds of pensions: defined contribution and defined benefit plans. In defined contribution plans, the company’s actual obligation is just the amount it agreed to place in the fund. With this plan, the employee bears the risk if the total contribution is not enough to cover the expected benefits. In defined benefit plans, the risk is borne by the employer because they have to pay the amount of the agreed upon benefits and adjust their contributions accordingly to finance these benefits. For defined contribution plans, the accounting and reporting requirements are simple. The company merely recognizes the required amount to be contributed as an expense. A liability will be recognized if the actual payment to the fund is less than the required contribution and a prepaid expense will be recognized if the actual payment to the fund is more than the required contribution. For disclosure or reporting purposes, the company is only req uired to disclose the expense amount and the contributions pertaining to key management personnel. For defined benefit plans, the accounting processes are much more complex. If the company utilizes defined benefit plans, its expense will be based on calculations using actuarial techniques. This is because there are various assumptions that go into the calculation process. In addition, the company’s legal obligation is not the only factor for calculating the pension expense amount, there are also constructive obligations resulting from the company’s informal practices, those that could not be changed without incurring severe damage in the relationship between the employer and the employee. The reporting for defined benefit plans is more rigorous. In general, the company will need to make adequate disclosures that will provide enough information to the financial statement users about the nature of the pension plan and any impact on the financial statements if there are c hanges in the plan. Specifically, the company is required to disclose its accounting policy for the recognition of actuarial gains and losses. It also needs to give a general description of the plan. It also needs to show three (3) reconciliations, as applicable, for the opening and closing balances of the present value of the obligatio

Business Globalization in China Essay Example | Topics and Well Written Essays - 750 words

Business Globalization in China - Essay Example To be able to create a comprehensive business report, we need to evaluate the background of business dynamics by keeping in mind the social fabric. Accumulating all necessary data regarding China's business prospects will require careful study of the government's past and present policy. We need to assess China's history to completely comprehend the progress and development of the Chinese economy. China offers a lot of compelling reasons that make it an attractive business destination and hence it is imperative that business entities have local knowledge about China and the different cultural, economic and business idiosyncrasies. To get a first-hand experience about the local business dynamics, we will administer a comprehensive interview with local entrepreneurs to get the essence of China's business environment. Additionally, we want to interview both successful and unsuccessful local and international entrepreneurs who have done businesses in China so as to get unbiased views. In addition to qualitative analysis of Chinese business customs, this report will have a quantitative analysis that will have statistical data and in formation that support our hypothesis. Surveys will also be carried out to create graphic and numerical representations with regards to the economic condition and the market system of China. The process of shifting from closed, protected and government regulated economy to a globalized economy is generally a turbulent one. However, the decision to shift had been a compulsion and not a luxury. The importance of globalization and integration with the world economy was in critical for the growth of any economy. Globalization has led to numerous improvements and innovation in technology and business, and has touched our everyday life. Globalization has not only opened the doors to foreign markets for Chinese goods, but it has also created numerous avenues of growth for other economies. Through globalization, we have experienced a balance of global economic and technological activities between countries from the Far East and countries from the Far North. Additionally, globalization has positively impacted small and micro enterprises all over the world. Regardless of how big or small the business venture is, it is inevitable for any company to adapt to new business dynamics. China's attempt for global expansion has triggered a growth of the country's economy, political and business system. In addition to foreign markets, the local demand has also increased tremendously and that has led to the initiation and growth of many small businesses in China. Due to this fact the standard of living, Gross Domestic Product and income per capita of the Chinese inhabitants have significantly improved over a period of 10 years. Moreover, the rapid abolishing of government regulations by the communist regime has brought countless small and micro enterprises to the forefront of globalization. China has become a string global economic force that other countries need to recognize. Hence, the new look China is a very important player in the new world economy scenario. 3. SOCIAL CUSTOM AND BUSINESS CULTURE Just like any society, China

Evaluate the extent to which the methods of justification employed by Essay

Evaluate the extent to which the methods of justification employed by Kant in his Groundwork of Metaphysics of Morals provide models for other theories of justi - Essay Example ) can be achieved only with if based on the observation of the actions from an objective point of view and not a critical one because in this case there is the possibility that certain behaviours could be characterized as hostile to the general social framework, an action which should be avoided – at least at the primary stage of the behavioural analysis. Current paper deals with the identification of any possible element of Kant’s work – particularly the Metaphysics of Morals – which can be used as a substantial theoretical source for the support of other theories of justification. In order to achieve the above task the paper has been divided in three parts. Part One presents the methods of justification used by Kant in Metaphysics of Moral. A general overview is also made regarding the value of Kant’s work for the researchers in the area of moral philosophy. Part Two refers to the theories of justification used by other philosophers, like Rawls and Hare. The idea of utilitarianism is also presented in this part in order to explain the stages of development of moral theory in the history. Finally, Part Three summarizes the views presented in the above two parts in an effort to identify the possible relation between the methods of justification used by Kant and those applied by other theorists in the area of moral philosophy. It is also examined to which level the first ones could be used as models for the second ones. In order to understand the Kant’s perceptions regarding the justification applied in all aspects of human behaviour we should primarily refer to the two fundamental ‘formulae’, which are in fact the theoretical framework on which Metaphysics are based. More specifically, in accordance with Kant the following two formulae can support the interpretations of human behaviour as presented throughout his work: a) the Formula of Universal Law : â€Å"Act only on that maxim through which you can at the same time will that it should become a

Case Study - woman Raped while in coma Example | Topics and Well Written Essays - 500 words

- woman Raped while in coma - Case Study Example Using the RESOLVEDD method, the first item that must be expounded on is the review of the facts. There is a need to know the details of the rape. When was the rape consummated, who were the people or staff in the facility at the time of the rape and was there any staff in particular who was assigned to the woman at that time. Information as to whether there were other visitors of the other patients present at that time need to be determined. The policies of the facility regarding who can enter a patient’s room must be scrutinized too. The second step that must be done is to estimate or specify the problem presented in the case. The major problem in this case is what to do with the baby. Should the baby be aborted or should it be allowed to live? Will the current state of health of the woman permit her to rear a child? If the baby is not aborted, whose responsibility is it to take care of the baby? Another issue to be resolved is whether the facility has a responsibility to tak e care of the baby? There are several solutions that may be considered in this case.

Hurricane Katrina Essay Example for Free

Hurricane Katrina Essay Many countries that face the catastrophes today need the relief assistance particularly in the floods and the devastation of the earthquakes. The countries, particularly those undergoing difficult transitions, lack the public and private institutions and infrastructure necessary to meet the challenges posed by complex humanitarian emergencies need a collaborated effort to overcome the effects of the devastations. The requirement is to identify the need of a joint effort by the organizations and political stability is required to take timely actions. The disaster relief efforts are also to be identified which are to be continued to support developing and transitional states in a unified operational concept and the Disaster Prevention and Disaster Response cooperative initiatives. (Anna, 2005) The Japan for example experiences hundreds of seismic events annually; tropical cyclones (typhoons) are so frequent they are numbered and not named; and heavy rains accompanying typhoons often result in devastating mudslides that annually claim many lives. Although Japan seems to be well prepared to cope with natural disasters. Organizations with emergency response duties including fire, medical, police, environmental, etc. are professional and well equipped. (NPR, 2005) This expanded role of agencies in a collaborated disaster relief can be further defined to ensure the availability of technical competence in order to make their participation meaningful. The local agencies and community groups should not be underutilized and undermined by relief organizations. The knowledge, expertise and ability to communicate with local people can be invaluable for humanitarian relief programmers. The challenge for international agencies and NGOs is to assure, wherever possible and useful, the appropriate inclusion and collaboration of the local agencies into the system. Prior identification of local civil possible partners in disaster-prone countries and training of the required staff is one way to prepare for unexpected crisis. In some countries, local agencies and community groups exist with high levels of competence but may require outside technical and logistic support. In the United States, the Federal Response Plan describes how the federal government will assist the state and local governments when a major disaster or emergency overwhelms their ability to respond effectively (LeClaire, 2005). The plan assigns federal agency responsibility for twelve Emergency Support Functions. These cover the world of disaster response from transportation, public works and engineering, mass care, food energy and those to those functions that are vital to meet the challenges of the disasters. A few weeks ago, Hurricane Katrina, a category 5 hurricane, stormed the Gulf coast of the USA, affecting an area as large as the UK. Katrina completely destroyed of individuals. New Orleans is a major American city, with a devastated and evacuated exercise, with a fictitious category 3 hurricane named Pam, predicted the scenario accurately,1 As we impotently watched television, the disaster unfolded. The hospital scenes of combined internal and external disasters already described in Houston2 repeated prevent them. (Television Week, 2005) electricity, water, communication, and other vital services; Local and national leaders underestimated the storm and failed to the size of the tragedy in human lives and future ecological repercussions. Katrina left the affected region teams, evidence of complete lack of preparedness with insufficient immediately available physical and human resources, health-care systems incapacitated, urban anarchy, despicable crimes, while the world criticized American leaders and emergency organizations. Millions of jobs have been lost to the storm. New Orleans largest employer, Tulane University, hopes to reopen to students for the spring semester. The casino barges that helped revitalize the Mississippi coast are no more. Right now, only insurance agents and construction workers seem to have guaranteed employment in the storm-damaged areas. Disasters and Urban Renewal Monitoring of field activities is always difficult without the setting of objectives and standards for joint relief actions. Minimum operational goals should be defined for performance evaluation. Goal setting would also bring into focus the impact of the joint relief on the beneficiaries, both for acute and chronic disasters. Co-ordination and communication are the central point for the success of a joint disaster relief operation. In disaster situations, the joint and rapid operational decisions within a political and media environment can be very vital (WaterWorld, 2005). A rapid assessment of needs following a disaster is always a clearly and critical aspect of effective humanitarian action. The local Civil Hospital and other installation medical treatment facilities can have agreements with local hospitals covering certain medical procedures and emergencies on. These agreements can be extended to post disaster emergency care also. It is vital that a Manual should be developed as a Coordinating Manual for Disaster Relief Operations to provide basic coordination procedures between different agencies. There are an increasing number of disasters with a conflict dimension. The areas of further development in the field of collaborated disaster relief operation can be areas of research that can be proposed as having immediate utility to field operations. Disasters have security as well as other dimensions. After Hurricane Katrina tore through New Orleans the rest of the country became aware of the citys extreme poverty. This however, is not a new issue for the city of New Orleans. It was an obvious demonstration of how our country needs to step up its emergency relief effort to respond faster to these situations. But, was it a mistake they did not respond immediately? This is a question that is recently up for debate and we have decided to look deeper into. 67. 3% of the cities population is African American (68% of whom are in poverty) compared to the 28. 1% of whites. (2000 Census) It is interesting to compare the response to September 11, 2001 to the emergency response to Hurricane Katrina. The response the terrorist attacks in New York, whose population is almost the reverse of New Orleans 67. 9% White and 15. 9% African American (NY Census 2000), was immediate. It is amazing that New Orleans had days to prepare for Hurricane Katrina and they were well aware of its potential to destroy the city- however it never occurred to them to make everyone aware of the destruction this hurricane could cause. Through the Hurricane Pam simulation, scientists knew the level of damage that was going to be caused and knew that it would take at least 72 hours to evacuate before the hurricane made landfall. New Orleans had an evacuation plan that they poorly enforced when it came time to really implement it. Many valuable resources that could have saved lives went unused such as Amtrak trains evacuating valuable equipment from the area and offering to take several hundred passengers along with them. Lack of transportation was a major reason many people died. A large percentage of the people in poverty did not have their own means of transportation to get out of the city and could have put these offered resources to good use. It is unfortunate that these people were basically ignored when it came to the rescue effort. I feel that Louisiana Governor Blanco and New Orleans mayor Nagin could have made much better decisions when it came to evacuating the city that could have potentially saved thousands of lives. They let many resources go wasted and the poor decisions made by these people cannot be taken back. People will always be attracted to live near the shore, which leads to serious problems when evacuation is required. No matter the administration, Hurricane Katrina would still have had a devastating impact on the citizens and landscape of New Orleans. However, many lives would have been spared were it not for the mistakes of President Bush, Gov. Blanco, Mayor Nagin, and ex-FEMA director Michael Brown, in their unsuccessful attempts to contain the damage. The act of carrying out a complete mandatory evacuation is where most administrative mistakes were made. When officials made the order for evacuation, they ignored the fact that New Orleans has a poverty rate of 38 %(Wikipedia 4), one of the highest in the country. In addition to this, they did not account for the 120,000 people in New Orleans who were without transportation, which led to chaos after the order was given for a mandatory evacuation. Individuals were expected to find their own way out of the city, and due to an inadequate evacuation plan, thousands were left stranded in the city to survive on their own, most of which were poor, elderly, or sick(Wikipedia 4). New Orleans Mayor Ray Nagin, realizing the threat Katrina posed to his city, was the first to call for a full evacuation. He pleaded with Gov. Blanco to call for a mandatory evacuation, but Blanco was reluctant and decided to take 24 hours to make the decision, a delay that the people of New Orleans could not afford. Had this delay not occurred, there would have been adequate time to prepare mass public transportation of evacuees. Mayor Nagin was enraged by the governments reluctance to aid, and further expedited the evacuation process. Nagin publicly criticized the federal involvement in the evacuation, primarily attacking their failure to quickly provide buses. This lack of communication between city, state, and federal officials continues, and occurs throughout the disasters response and recovery efforts. Criticism of local and national response to the hurricane is widespread in the media. Local officials complain just days after the disaster about the lack visible presence of troops and FEMA. The presidential response to the hurricane was embarrassing. The day Katrina hit, Bush was at a ceremony in California, and did not break from his vacation until the next Wednesday, which left those affected by the hurricane with a feeling of abandonment. President Bush is also responsible for appointing an unqualified lawyer, Brown, to be the director of FEMA. Browns most critical mistake was his urging of all fire and emergency services departments not to respond to the counties and states affected by Hurricane Katrina without being requested and lawfully dispatched by state and local authorities(Wikipedia 8). This caused a serious clash between state, local, and federal governments, resulting in the loss of tons of critical aid materials. Having never dealt with crisis and natural disaster relief, Brown continued to inhibit the reconstructive and rescue efforts, resulting in many fatalities that could have been prevented had a more qualified individual been in the position. Similar delaying acts were performed by Vice President Dick Cheney. The day after the hurricane, Cheney ordered workers of the power company to divert power crews, who, at the time were restoring power to local hospitals, to substations that control the diesel fuel and gasoline flow from Texas to the northeast. The workers upsettingly questioned this diversion of labor and were told to perform it anyway. Cheney did this in an attempt to avoid fuel price gouging, however it proved to be unsuccessful, and there was an enormous spike in fuel costs following the hurricane. This graph, and attached data sheet show this dramatic increase: This action reaffirms the perceived attitude of unreceptiveness displayed by the government and authorities toward the victims of Katrina during the hurricanes relief effort. It is an undeniable fact that a category five hurricane will have devastating effects, no matter where it makes landfall. Due to the citys cultural and racial diversity, geographical structure, and inflated poverty, it was clear that Katrina was going to hit fast and hard. Just as predicted by weather forecasters, the hurricane quickly flooded the city and those who attempted to ride the storm out perished. Unfortunately, the governments policies implemented to help did not come as quickly, and as a result thousands of fatalities that could have been avoided were not. Three places in your home that are usually damaged by hurricanes are the roof, windows, doors, and there are things that can be done to strengthen these areas to minimize damage. Firstly investing in a stronger roof by placing more beams and securing the trusses by placing brasses to strengthen the roof structure, to protect your windows and doors the simplest effective method is by installing storms shutters which are basically thick boards of wood coving windows and doors. When it comes to prevention with hurricanes of a category 4 nature governments should have emergency plans in place, George Bush was criticized in the handling of hurricane Katrina, it even sparked of arguments that New Orleans was neglected due to its poverty stricken black communities. Although warnings were in place 24 hours before the hurricane hit and there was time for evacuation, a lack of services was provided. Although in the following hurricane Rita, The US government was quick to act while sending hundreds of busses to evacuate cities. Some officials in high positions were accused of a good-riddance insensitivity toward the export of the citys poverty and accompanying social ills. On a more positive note, many planners and scholars have called for the development of mechanisms that can accommodate the displaced poor population, who should be encouraged to return. The storm may have created an opportunity to address the issue of poverty and land use in a way that is much smarter than previous approaches (Cutter and others 2006). Racial and Economy Perspectives A major question affecting the future cultural and racial geography of New Orleans is how much of the African American population will return to the city. About two-thirds of Orleans Parish was African American before the storm; now the percentage is generally assumed to be much lower, although nobody really knows by how much. Half is a popularly held local presumption, but I have found no official figures to support it; data are difficult to come by. Will the loss of African Americans be permanent? If so, what will the cultural and racial imprint of the city be? What will its political geography look like if a large and reliably Democratic voting block disappears? Mayor Ray Nagin was clearly alarmed by the possibility of a permanent loss of the African American population when he steadfastly affirmed that displaced African Americans would return to a rebuilt city and that New Orleans would be chocolate at the end of the day. †¦ This city will be a majority African American city. Its the way God wants it to be. †¦ You cant have it no other way. It wouldnt be New Orleans (Pope 2006, 1). Part of the mayors angst arose from concern that a major influx of Hispanic workers to help rebuild the city, and the possibility that many in-migrants might stay permanently, would potentially alter the cultural and political balance of power in New Orleans. Although much of the storms face was poor and African American, in the final analysis Katrina was no respecter of class and race. One of the hardest-hit neighborhoods in New Orleans, Lakeview, is mainly Caucasian and middle-to-high income. New Orleans East, which some observers argue should never be rebuilt, is a suburb populated by a growing African American middle class. Venetian Isles and south Slidell contain some of the most desirable waterfront properties in the metropolitan area, many of which were adorned with beached sailboats after the storm. Meghan Stromberg observed that Katrinas obvious disregard for areas of wealth and privilege may work in favor of the citys recovery: Homeowners there have greater resources to rebuild sooner (Stromberg 2006). Of great concern is whether people with the technical and entrepreneurial skills needed by a rebuilding city will return. Unfortunately, these skills are often in high demand elsewhere, so people may be enticed to stay in their adopted homes. Mark Drennen, head of Greater New Orleans Inc. , a public-private partnership whose mission is to spearhead economic development in the New Orleans region, commented that this prospect is a huge concern. It occupies almost every meeting Im in all day long (Mowbray 2005). The longer companies put off returning to New Orleans, the more likely it is that they and their employees will not come back. On the bright side, there is always the red-beans-and-rice effectthe soul and culture of New Orleansthat keeps the natives coming back, even in the face of better economic opportunities elsewhere. Some commentators also speculate that there may be an influx of risk takers who spy opportunity in the rebuilding of New Orleans, giving the city a flesh jolt of people with entrepreneurial skills (Mowbray 2005). The absence of workers of all types is already being felt. Estimates that the Gulf Coast currently lacks 150,000 construction and maintenance workers have prompted the Business Roundtable, a Washington-based association of large-company chief executive officers, to develop a plan to recruit and train 20,000 new construction workers for the region (Sayre 2006). Accompanying the departure of the citys poor population was its supply of minimum-wage workers. Fast-food and convenience outlets are especially desperate for employees, to the point that one major hamburger chain is offering a bonus to new hires of $500 per month; other chains are advertising entry wage rates in excess of $9 per hour. Plumbers, electricians, and other tradespeople are in extremely short supply, partly because many of them never returned after evacuating and partly as a result of the huge surge in demand. The most common sign at business entrances today is Now Hiring. In a sense, future demography is destiny for New Orleans, not only in terms of racial and cultural makeup but also with respect to economic vitality (Frey 2005). Its cultural geography will be shaped by who comes back and who does not and by as yet unknown new migrants to the city. Conclusion The immensity of the disaster and the long rebuilding process will offer abundant research opportunities for geographers. The new footprint of the New Orleans metropolitan area will provide intriguing areas of study for planners as well as for economic, urban, and cultural geographers. Along the same lines, population geographers will want to track the status of the great New Orleans Diaspora. Of considerable interest to researchers will be the geography of debris and the environmental impact of millions of cubic yards of waste. Biogeographers will have an interest in the disruption of bird and animal habitats; and of course physical and environmental geographers will find a renewed impetus to continue their examination of the environmental risks associated with eroding coastlines. Hurricane Katrina laid bare New Orleans environmental vulnerabilities, social ills, and policy deficiencies. At the same time, the city that everybody knew before the storm was not destroyed and is slowly coming back. Already tourists have returned to the French Quarter, with its raucous good times; and the convention industry is regaining its footing. (If Katrina was Gods attempt to punish the city for its night life, it failed. ) Gradually, trust is being placed in a restored levee system. A new normal is emerging, unfortunately in some cases eerily reminiscent of the old normal. Only time will tell if the â€Å"new† New Orleans has learned its lessons from Katrina, or if sentimentality for the old New Orleans will set the city up for a repeat disaster. One can hope that future scholars will not worry again about how people manage to survive in such an unnatural and impossible city. As a hurricane can never actually be stopped or destroyed prevention is a little more vague it’s more of damage prevention rather than hurricane prevention. Although there are scientist researching in possible ways to lower storm intensity some of which include a substance that absorbs large amounts of water with small amounts of the substance being used up the idea is simple but somewhat impractical. In Conclusion, with today’s modern equipment we can predict and perceive a hurricanes power easily but it is nearly impossible to stop a hurricane, so prevention needs to be researched more, if any lesson was learnt from Katrina it is this. Many of the people included in the Diaspora and most visibly affected by the storm were poor and members of minorities, as for example in the hard-hit Lower Ninth Ward. They were among the thousands initially stranded, and then bused to out-of-town shelters. After Katrina an avalanche of media accounts and academic articles appeared on how the storm laid bare the environmentally linked economic and racial inequities within New Orleans, inequities with a long history. References Hurricane Katrina. Wikipedia: The Free Encyclopedia. 22 July 2004, 10:55 UTC May03, 2007 http://en. wikipedia. org/wiki/Hurricane_Katrina/. Storm Surge. Wikipedia: The Free Encyclopedia. 22 July 2004, 10:55 UTC May03, 2007 http://en. wikipedia. org/wiki/Storm_surge. Anna Badkhen. Hurricane Katrina: Relief Effort / Response Like Second Disaster; San Francisco Chronicle (CA), 09/11/2005 Congress Reacts to Hurricane Katrina Disaster. Water World, Oct2005, Vol. 21 Issue 10, p8-9, 2p Cutter, S. L. , C. T. Emrich, J. T. Mitchell, B. J. Boruff, M. Gall, and others. 2006. The Long Road Home. Environment 48 (2): 8-20. Frey, W. H. 2005. City Can Lure Back Its Reluctant Migrants (New Orleans). Times-Picayune [New Orleans], 30 November,  §B, 7. Jarrell, Jerry D. , Max Mayfield, and Edward N. Rappaport. The Deadliest, Costliest, and Most Intense United States Hurricanes from 1900 to 2000. Oct. 2001. NOAA/NWS/ Tropical Prediction Center. 28 Sept. 2005. Katz, B. , M. Fellowes, and M. Mabanta. 2006. Katrina Index: Tracking Variables of Post-Katrina Reconstruction. 3 May update. Washington, D. C. : The Brookings Institution, Metropolitan Policy Program. LeClaire, Jennifer. Katrina disaster trains a spotlight on homeowners policies. Christian Science Monitor, 9/8/2005, Vol. 97 Issue 200, p12-16, 2p Medias Role Vital in Katrina Disaster. Television Week, 9/12/2005, Vol. 24 Issue 37, p9-9, 1/4p Mowbray, R. 2005. Brightest Evacuees Weigh Option: Return to N. O. or Stay? NOLA. com. NPR; Analysis: Katrinas economic disaster Talk of the Nation, 09/0