Food Packaging Industry Research Paper Example | Topics and Well Written Essays - 2500 words

Food Packaging Industry - Research Paper Example The three topmost food packaging industries are located at US, Europe and Asia. The demand for packaging is initiated by the consumption demand of food materials and it is predicted that consumption demand for items like nut and chocolates will infuse the demand for packaging industry. The packaging should provide appropriate general information of the food inside. It should also take into consideration that there are certain information that government demands and the packaging industry should try to adhere to every demands of the people. Labels and packaging should be such that marketers can use them for successfully reaching out to the customer’s minds that is positioned. The design and outlook should be such that an image can be formed. Packaging industry should try to provide convenience in handling through packaging. This adds to convenient distribution, use and reuse of food contents (United Nations Industrial Development Organization, n.d.). The environmental factors, especially external environment of an industry plays a major role in its success. The objective of this part of the research paper is to focus on the general environmental trend analysis of food packaging industry along with analysis of this concern of Kraft Food Inc. The demographic environment of a packaged food industry consists of its customers profile mainly. If a company deals with packaged food internationally, then it is essential for it to consider customers variability all over the world. Food packaging manufacturers deals with the customers’ tastes and preferences and to understand their customers well in an attempt to increase their profitability, they need to evaluate customer’s profile from time to time. In Kraft Food Inc., the demographic environmental analysis shows that in the year 2008 and 2009, Wal-Mart Stores Inc. contributed 16% of its net revenue and 15% of net revenue in 2007. Apart from Wal-Mart